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About Us

Hi! I'm India the owner of Hello Joe. 

A little bit of our back story. 

My dream is to be a mama in the near future and I founded Hello Joe to create stunning, eco-friendly baby goods for my own future bebé. I wanted to make lives easy and mess free for all of the mama's out there. From there a functional and high quality range of essentials was born. Perfect for all new mamas. 

Hello Joe has taken a year of planning, long nights and the occasional set backs but we wouldn't change it for the world. It brings me so much joy to bring you a beautiful range safe and aesthetically pleasing goods that will look fantastic in your home and that you and your baby will absolutely love.

Thank you so much for supporting our little dream. 

All of the love, 

India & Aaron

Hello Joe The Label


Pictured: Aaron and I at the beach in our hometown of Hobart which we love dearly.